Medical Construction & Design

JAN-FEB 2017

Medical Construction & Design (MCD) is the industry's leading source for news and information and reaches all disciplines involved in the healthcare construction and design process.

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44 Medical Construction & Design | JA N UA RY/ F EBRUA RY 2017 | MCDM AG.COM BY TIMOTHY WRIGHT As the industry transitions into a more preventive- and wellness-oriented industry, the expectation to do more than just treat sickness and disease is prevalent — to not only heal, but to inform and promote wellness and quality of life. One of the most eff ective ways to inform patients, visi- tors and staff is through the use of digital signage throughout the healthcare facility. Whether the facility is a traditional hospital, clinic, medical offi ce, long-term care or rehabilitation center, a few ways healthcare facilities are using this technol- ogy in public/shared spaces include: > Displaying general and any specialty services the institu- tion provides > Displaying a wide variety of basic wellness tips > Wayfi nding; imperative in larger healthcare facilities > Promoting services like caf- eteria or gift shop specials > Communicating inspiration- al themes and chapel service schedules > Civil defense preparation and notifi cation > Generating revenue by advertising local medical service providers > Promoting the healthcare or- ganization's brand standard across multiple locations In addition, at nurses' station whiteboard applica- tions, digital signage presents patient information in an easi- er to read and update format. Behind-the-scene benefi ts Much like public healthcare spaces, in non-public, employee and staff locations, digital signage is ideal to inform and update hospital personnel on organizational messaging. Today's usage includes: > Workplace safety: preven- tion of infections, strains, sprains, etc. > Quality care and customer service messaging > Stress management and em- ployee wellness information > HR messaging on workplace information and policies > Video messages from man- agement/department heads > On-screen employee recog- nition — a great way to boost morale Selecting optimum displays/supports There are many sizes and con- fi gurations of digital signage to choose from, depending on the application and space available. For primary messaging like the entryway into the facil- ity or the main lobby, single ultra-high defi nition displays are popular and typical screen sizes range from 50 to 98 inches. These products have both the video reproduction and industrial design to create an eye-catching and high-tech image for the facility. In the larger spaces, video walls have gained popular- ity. These can be designed in almost any confi guration that space allows: two by three, three by four, etc. One of the largest video walls in place (Singapore Airport) utilizes over 650, 55- inch HD displays and covers one entire wall of the terminal. There are several manufac- turers of scalable, customizable mounting hardware to ac- commodate these video walls. A qualifi ed digital signage integrator will know the best mounting solution for the proj- ect. With the new thin-bezel industrial design of premium digital signage displays and the calibration technology to perfectly match the video levels across all displays, these video walls appear to be very large UHD televisions. In the aforementioned non- public locations, again, space is the primary consideration. Staff and employee messaging can be done on smaller displays PICTURE PERFECT Illuminate health and wellness with digital signage Digital Signage Benefits: Statistically, the following are a few benefi ts of message delivery using digital signage in a healthcare facility:

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