Medical Construction & Design

MAR-APR 2017

Medical Construction & Design (MCD) is the industry's leading source for news and information and reaches all disciplines involved in the healthcare construction and design process.

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30 Medical Construction & Design | M A RCH /A PR IL 2017 | MCDM AG.COM GCC, aggressive building campaigns ex- panding existing facilities with new cen- ters of excellence are under development to augment available medical services. As part of KSA's Vision 2030 plan, the new 900,000-square-foot facility, the King Abdullah Center for Cancer and Liver Diseases, has been recently completed on the King Faisal Specialist Hospital and Research Center campus in Riyadh as a combined state-of-the-art oncology and hepatology center of excellence for citizens. Similarly, the Tata Medical Center in Kolkata, India responds to the reality that approximately 3 million people have cancer in India at any given time and, each year, more than 1 million new cases are diagnosed. This facility focuses on delivering world-class cancer care as a standalone center of excellence, bring- ing together the country's best in cancer diagnostic and therapeutic services, basic and clinical research, prevention, treat- ment, rehabilitation and palliative care on a single campus. Medical tourism gains more traction From a revenue-generation perspec- tive, medical tourism is becoming a strategy several clients in the GCC, Asia and India are advancing as a means to attract and retain patients nationally, regionally and internationally. Asia's Bumrungrad International Hospital in Bangkok, Thailand is a pioneer in the fi eld and regarded as a pre-eminent leader in medical tourism. As a Joint Commission International-accredited institution with 45 specialty centers, off ering care in more than one dozen languages, the 550+ bed facility is a model with which healthcare clients target to benchmark. Medical tourism is an emerging trend in the GCC and India where clients are interested in a model where facilities serve both local patients while also becoming regional medical destinations. Capitalizing on the concept of patient- centered experiences that underpin medical tourism, healthcare clients in the GCC and Asia are investing in concierge medicine as a brand diff erentiator. This model of high-touch care delivery focuses on premium access, experience and service amenities. The tenets of concierge medicine also increase transparency and access to information. Distinct features include patient registration kiosks, personal escorts, custom menus, tailored clinical protocols and discrete separation between front/ back of house services. China also continues to develop both large-scale campuses and small spe- cialty facilities. Hainan Cancer Research Hospital on the island of Hainan in Haikou, China is a 250,000-square-foot cutting-edge center of excellence, focused on oncology treatment and research. The 800+ bed hospital integrates eastern sensibility and western expertise into the design process from user experience to building logic and construction, includ- ing a vast central healing garden shielded from the activity of the rapidly developing Haikou urban center. In addition, the facility is the fi rst major Chinese hospital to achieve LEED Gold certifi cation. Sustainability is also a growing trend in the Middle East and India, where regional sustainability standards such as Estidama, QSAS, GSAS and GRIHA, analogous to USGBC's LEED system, are being used. Trends in China are also responding to market demand for specialty facilities that address long-term care, low acuity elective services and cultural sensitivities. Children born under China's One-child Population Policy are challenged to sup- port the cultural paradigm of caring for elderly parents. Many of these children have emigrated to other parts of China or abroad, creating demand for senior living and long-term care facilities. Additionally, an increased number of clients in Asia are investing in specialty centers focused on aesthetic medical areas, such as cosmetic dentistry, plastic surgery, weight loss and hair replacement therapies. As healthcare clients in the interna- tional marketplace are seeking to improve access to care, advance quality outcomes, enhance clinical experiences and balance long-term risk/reward ratios, the Middle East, Asia and India are experiencing demand for progressive and innovative healthcare design solutions. The growing practice of clients and patients in these geographies to benchmark with premier healthcare institutions in North America, Western Europe and Australia is antici- pated to continue driving these trends. C. Carson Shearon, MArch, LEED, EDAC, LEAN, is a principal and director at CannonDesign. AROUND THE GLOBE ISSUE FOCUS 1.4M Predicted number of Americans that will travel outside the U.S. for medical care this year — patientsbeyondborders.com $7-$15k Medical tourists spend between $7,475 and $15,833 per medical travel trip. — medicaltourism.com Tata: Pallon Daruwala Multi-award winning Tata Medical Center Cancer Hospital is known as a "hospital within a garden."

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