Medical Construction & Design

MAY-JUN 2018

Medical Construction & Design (MCD) is the industry's leading source for news and information and reaches all disciplines involved in the healthcare construction and design process.

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50 Medical Construction & Design | M AY/ J U N E 2018 | MCDM AG.COM elements unveil impor- tant opportunity areas that become the framework for ideation and design. STEP 3 Ideating solutions In ideation, the team explores a wide array of solutions for the overarching issue. Here, designers and clients are fully liberated from old processes, going beyond "what is" to "what if " and "what will be." Utilizing attributes de- rived from the ethnographic research, ask questions outside of the obvious: "What would the hospital look like if it was a health spa?" "What if we didn't need a waiting room?" During this process, "extreme schemes" are developed that meet all design requirements but are singularly focused on one of these attributes. By designing at the edges, former assumptions are broken down that often lead to limited thinking and compromises. Allowing room for failure is crucial, so ideas can be explored without the burden of "perfect" design. Imagine a meeting where the team says, "Here are fi ve schemes that don't work," but each has incredible strengths. Our job is to identify what ideas should be carried forward from each scheme. Then the optimal hybrid scheme can be created that has all the strengths of the previous studies in addition to improvements necessary to cre- ate a high-performing design. STEP 4 Building a prototype Any idea that results from ideation needs to be tested. Prototyping off ers the ability to investigate a variety of possi- bilities quickly and eff ectively. Designers move ideas and ex- plorations into a physical form through virtual reality, physical and digital architectural mod- els and full-scale mock-ups. These prototypes elicit deeper empathy by allowing designers to learn how their ideas could manifest with critical feedback from the decision-makers and end users. STEP 5 Iterating prototypes Testing is a key step in co- creating with the user. In this iterative mode, designers place prototypes into the appropri- ate context of the user's life. If empathy is listening to people, testing the prototype is listening to the product. Here, prototypes and solutions can be refi ned through full-scale mock-ups; additional insights regarding user behavior add valuable information to the program. Using the design thinking methodology for healthcare creates a holistic understand- ing that truly makes users an active part of the design process. When the client's per- spectives are paired with those of researchers, engineers, user experience, architects, planners and designers, useful insights develop that ultimate- ly improve patient experience, operational effi ciency and clinical outcomes. Empowering the end user in this way requires a major shift in the manner healthcare design is practiced. It requires that organizations become comfortable with the ambigu- ity prevalent throughout the design-thinking process, as empathy-driven ideas are for- mulated, tested and reworked. However, in doing so, valuable and sometimes unexpected solutions can emerge that best address the situation at hand — solutions that would be chal- lenging for users to embrace when delivered without this culture-altering process. Design thinking is more than just a useful methodology; it is the source of inspiration and the foundation for good healthcare design. Kurt Spiering, FAIA, ACHA, is a principal and healthcare market sector leader at HGA Architects and Engineers. Amin Mojtahedi, Ph.D., Assoc. AIA, is a design researcher and design thinking practitioner at HGA Architects and Engineers, UIF at the Stanford d.school and TA at IDEO U. Imagine a meeting where the team says, "Here are fi ve schemes that don't work," but each has incredible strengths. Our job is to identify what ideas should be carried forward from each scheme.

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